What Makes a Good Explainer Video?

Explainer videos have become an increasingly popular tool for businesses to educate their customers and promote their products or services. A good explainer video should be engaging, informative, and memorable. In this blog post, we will explore what makes a good explainer video and provide tips to help you create one that will help your business stand out.

The Importance of Landing a Key Message

The most important thing about an explainer video is that it should effectively communicate your key message. This message should be clear, concise, and easy to understand. Your key message should be the foundation of your explainer video and should be repeated throughout the video to ensure that your audience understands and remembers it. An important rule of thumb is "one key message per video", to ensure the content of the explainer video is as memorable as possible. Asking the audience to retain more than one key message runs the risk of diluting the key take-aways.

Can I Relate to It? Does It Stand Out from the Noise?

Your explainer video should also be relatable to your target audience. Your audience should be able to see themselves in the problem that you are addressing and should feel that your product or service is the solution they have been looking for. To stand out from the noise, your explainer video should also be unique and memorable. Use humor, storytelling, and animation to make your video engaging and memorable.

Focus on One Benefit

Your explainer video should focus on one key benefit of your product or service. This will help your audience understand what sets your product or service apart from others and why they should choose it. By focusing on one benefit, you will also keep your video short and to the point, which is important in today’s fast-paced world.

Narrow Your Audience

It is important to narrow your audience when creating an explainer video. This will help you tailor your message and make it more relevant to your target audience. For example, if you’re creating an explainer video for a software product, you may want to target small business owners, and focus on the benefits that your product will bring to their business.

Does the Tone Fit the Brand?

The tone of your explainer video should match the tone of your brand. If your brand is fun and quirky, your explainer video should reflect that. If your brand is more serious and professional, your explainer video should reflect that as well. The tone of your video should be consistent with the tone of your other marketing materials, including your website, social media, and other advertising.

Does It Address a Relatable Problem?

A good explainer video should address a problem that your target audience is facing. This could be a problem with a current product they are using, a gap in the market, or a problem that they may not even be aware of. By addressing a relatable problem, you will be able to show your audience how your product or service can help solve it.

Does It Capture the Viewers Attention?

Your explainer video should capture the attention of your audience from the start. This can be achieved through the use of engaging visuals, interesting animations, and a compelling story. Your video should also be concise and to the point, as viewers are likely to lose interest if the video is too long.

Is the Call to Action Compelling?

Your explainer video should have a compelling call to action. This could be asking your audience to sign up for a trial, make a purchase, or visit your website for more information. Your call to action should be clear and easy to follow.

Does It Offer a Solution?

A good explainer video should also offer a solution to the problem it addresses. Your solution should be easy to understand and should show your audience how your product or service will make their lives better.

In conclusion, a good explainer video is essential for any business looking to educate their customers and promote their products or services. Remember, a good explainer video should be engaging, informative, and memorable. So, take the time to create a video that will help your business succeed.